Privacy policy

Privacy Policy

Last Updated: June 25, 2026

At LUNAESCENT, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit www.lunaescent.com, purchase our products, subscribe to our communications, or otherwise interact with us.

By using our website, you agree to the practices described in this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

LUNAESCENT

6081 Meridian Avenue
Suite 70 #323
San Jose, CA 95120 USA

Email: info@lunaescent.com

Information We Collect

Information You Provide

When you place an order, create an account, subscribe to our newsletter, participate in our loyalty program, submit a product review, or contact us, we may collect:

Name
Billing and shipping address
Email address
Phone number
Payment information (processed securely through Shopify and its authorized payment providers)
Order history
Customer service communications
Product reviews and feedback

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

IP address
Browser type
Device information
Operating system
Pages visited
Time spent on pages
Referring websites
Cookies and similar technologies

How We Use Your Information

We use your information to:

Process and fulfill your orders
Process payments securely
Ship products
Provide customer support
Communicate regarding your orders
Send educational content, newsletters, product updates, and promotional offers (if you have opted in)
Invite you to leave a product review
Administer our loyalty and rewards program
Improve our website and customer experience
Analyze website traffic and performance
Prevent fraud and maintain website security

Marketing Communications

If you subscribe to receive emails from LUNAESCENT, we may send you:

Educational skincare content
Product announcements
Promotions and exclusive offers
Company news

You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

LUNAESCENT does not currently send SMS marketing communications. If this changes in the future, this Privacy Policy will be updated accordingly.

Product Reviews & Loyalty Program

Following a purchase, we may invite you to share your experience through our customer review platform.

If you choose to participate in our loyalty and rewards program, we collect the information necessary to administer your account, award points, provide rewards, and communicate program-related updates.

Participation in both programs is entirely voluntary.

How We Share Your Information

We do not sell your personal information to third parties.

We may share your personal information with trusted third-party service providers that help us operate our business, process transactions, fulfill orders, communicate with customers, improve our website, administer loyalty and review programs, analyze website performance, and deliver marketing and advertising.

These service providers may include, but are not limited to:

Ecommerce and payment processing providers
Shipping and fulfillment partners
Email marketing platforms
Customer review and feedback platforms
Loyalty and rewards program providers
Website analytics providers
Advertising and social media platforms
Customer support and business management tools

Examples of providers we currently use may include Shopify, Shop Pay, Meta (Facebook and Instagram), Google Analytics, payment processors, shipping carriers, and other trusted service providers as our business evolves.

These providers receive only the information necessary to perform services on our behalf and are expected to safeguard your information in accordance with applicable privacy requirements.

We may also disclose your information when required by law, to respond to legal requests, or when necessary to protect our rights, customers, property, or business.

Cookies & Analytics

We use cookies and similar technologies to:

Remember your preferences
Improve website functionality
Analyze website traffic
Measure marketing effectiveness
Personalize advertising

You can manage cookies through your browser settings. Please note that disabling cookies may affect certain website features.

Advertising

We use technologies such as advertising pixels, analytics tools, and similar technologies to better understand website performance, measure marketing effectiveness, and provide relevant advertising.

These services may collect information about your interactions with our website.

You may manage your advertising preferences through the settings provided by your browser or applicable advertising platforms.

Payment Security

Payments are processed securely through Shopify and its authorized payment providers, including Shop Pay when selected.

LUNAESCENT does not store your complete payment card information.

International Visitors

If you access or use our website from outside the United States, your personal information may be transferred to and processed in the United States or other countries where our trusted service providers operate.

Children's Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can promptly remove it.

Data Retention

We retain personal information only for as long as reasonably necessary to:

Fulfill orders
Meet legal obligations
Resolve disputes
Maintain business records
Provide customer support

Your Privacy Rights

Depending on where you reside, you may have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your personal information
Request data portability
Opt out of certain advertising activities

California residents may have additional rights under the California Consumer Privacy Act (CCPA/CPRA).

To exercise any of these rights, please contact us at:

info@lunaescent.com

Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

Although no method of transmission over the Internet or electronic storage is completely secure, we use reasonable measures designed to protect the information you entrust to us.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations.

The updated version will always be posted on this page with a revised Last Updated date.

Questions?

If you have any questions about this Privacy Policy or how we handle your personal information, we're here to help.